How to Get Good Reviews on Amazon by Theo Rogers
How To Get Good Reviews On Amazon is a simple, no-nonsense guide that teaches exactly what it says it does. Based on both psychological science and thousands of hours of conversation with some of Amazon’s top reviewers, it takes you behind the scenes into the reviewing subculture that has grown up on Amazon’s website. It gives you a deep, insider’s knowledge of how the top reviewers think and operate. It not only shows you what to do: it takes you inside the reviewers’ heads so that you can see for yourself both how these techniques work and why they’re so effective.
- A simple, four-part formula for writing emails that get your work reviewed.
- Three things never to say when communicating with reviewers!
- How to pick reviewers who are more likely to give you a good review.
- How to reduce the chance that a reviewer you contact will post a bad review – even if it turns out they don’t like your work!
- How people get caught out when receiving reviews from friends and family.
This book teaches an honest, straightforward approach that works. It works because it’s not based gimmicks or tricks but on a real understanding of how Amazon reviewers operate: most of all on what they expect from authors and other sellers. If you want to know how to talk to Amazon reviewers in a way that will make them respect you as a professional and see you as the kind of seller they actually want to help, this is the book for you.
Read an Excerpt
Sellers do quite often turn up on forums on Amazon, specifically asking for reviews. Unfortunately, a while ago Amazon changed its policies to expressly forbid this sort of behavior in all forums but one: the Meet Our Authors forum. The trouble with this is that the Meet Our Authors forum is very largely just a bunch of authors spamming each other. Very few seem to have any real interest in what the others are saying.
Despite Amazon’s rule against using its forums for self promotion, people still do it. And in practice the reception that authors and other sellers get when they post on any of the multitude of forums does vary. To some degree it depends on how the author or seller handles themselves.
The other thing you should always be extremely careful about is paying close attention to the codes of behavior considered appropriate among the forum regulars. Different forums have different levels of tolerance for authors or other sellers seeking reviews, or otherwise promoting themselves. For example, the Romance forum has a reputation as a place you should absolutely never leave this kind of post – unless you actually want to be ripped to shreds. Indeed, the Romance forum has developed a reputation as an extremely hostile place for authors in general. So it is important to do your homework on the specific forum you’re considering using.
About the Author
Theo Rogers combines years of coalface experience on Amazon’s website with formal training and qualifications in a range of business and social science disciplines. He’s spent literally thousands of hours talking with Amazon reviewers, getting inside their heads, and learning what makes them tick. He’s spent almost as many hours observing the carnage that so often takes place on Amazon’s forums. In the process he’s developed a deep insider’s knowledge of the reviewing subculture that’s grown up on Amazon’s website.
He’s also seen a lot of authors and other would-be sellers make the same mistakes in their dealings with that subculture – over and over again.
As a result of his experiences, Theo has come to believe that yes, there is a simple formula that works: a way of dealing with reviewers that’s honest, powerful, and extremely effective at winning reviewers over, getting them on your side, and making them actually want to help you.
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